In a country known for turning football into an art form, Nike celebrates the Brazilian style of play with the launch of ‘Dare to be Brazilian.’ The heart of the campaign is a short film featuring Neymar, Thiago Silva, David Luiz, Paulinho, Bernard, and members of the coaching staff, including Luiz Felipe Scolari (Felipão), that highlights their different styles and attitudes on the pitch. In scenes unique to each player, we see the game through their eyes: Neymar plays like a kid, Luiz runs over the competition, Silva dominates the penalty box, Bernard is the fleet-footed midfielder in a land of giants, and Paulinho is the responsible one of the group. It’s most certainly a unique perspective.

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