All eyes will be on the Brazilian National Team when the 2014 World Cup kicks off next June on their home turf, and one thing is for certain: they’re going to look stylish on the pitch. Nike unveiled the new home uniforms at an event in Rio de Janeiro, and they are a perfect combination of performance innovation, cultural design cues, and environmentally sustainable materials. Simple, yet bold and powerful.
In addition to style, the unis aid performance, by regulating player body temperature over the course of match. Utilizing a combination of Nike Dri-FIT Technology, “burnout” mesh and laser-cut ventilation holes, designers are able to localize cooling where players need it most.
In addition, Nike is committed to lowering their environmental impact. The shirt, shorts, and even the socks all feature fabric made from recycled plastic bottles.