Nike Snowboarding “Never Not” Part 2
Nike Snowboarding shares Part 2 of its Never Not film series, taking a deeper look at snowboarding, going beyond the action, the tricks, and the travel to expose the people behind the progression. By elevating the voices and viewpoints of the world’s best riders, the film taps into the snowboarding spirit, exposing audiences to the sport’s unique culture and characters. Getting up close and personal with the riders, we learn what it takes and means to realize your potential and live the snowboard dream. Exploring the creativity and ambition that drives these riders, snowboarding expands. In Never Not, snowboarding becomes a metaphor for freedom. Part 2 features some of Nike Snowboarding’s top riders, including Gigi Rüf, Jed Anderson, Scotty Lago, Nicolas Müller and Halldór Helgason and is available to purchase (in its complete form) via iTunes. The original musical score by Piers Baron will also be available shortly – stay tuned.