As part of the ‘Never Not’ series, Nike’s latest snowboarding clip sees the brand highlight the natural sounds of the sport and present them as the audio to the film, neatly capturing the Nike Snowboarding team on tour. It’s actually quite refreshing to watch snowboarding (or any action sport for that matter) without a banging soundtrack, and if Nike are looking to inspire viewers to flock to the mountains, they’ve hit the nail on the head. Press play.