When Nike asked Casey Neistat to make a movie for them about what it means to ‘make it count’, they probably didn’t anticipate that he’d use the production budget to fly him and his friend Max around the world for 10 days, but then again Neistat has never been one to play by the rules. The film, which showcases the Nike+ Fuelband, visualizes the two friends’ journey around the world, taking them from the US through Europe, Asia and Africa on a mission to ‘make it count’. Check it out above.
Video | Nike+ X Casey Neistat: “Make It Count”
April 9th 2012
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