O. BALLOU Presents a Photo Study of Napoli, by Photographer Errol Rainey

Following a solid collection preview earlier this year, O. BALLOU returns to Napoli this month, the city which inspired its inaugural Fall/Winter 2014 collection. Partnering with London-based photographer Errol Rainey, the brand presents a photographic study of the Southern Italian city in all its contrasting opulence and grit. From the church of Santa Chiara to the down and dirty (but lively) Quartieri Spagnoli (Spanish Quarter), Rainey captures a slice of Neapolitan life during the city’s cooler months, under the looming shadow of Mount Vesuvius.

The series serves as an introduction to O. BALLOU’s AW14 campaign (also shot by Rainey ), as well as a short film shot on location in the city – both set to be released in their entirety in May. It also coincides with the launch of O. BALLOU’s e-store, from which you can find Spring-ready knitwear and the O. BALLOU SWIM! line.