Pharrell Williams presents the vision behind his new brand, i am OTHER, which will foster and produce new and existing music, film, television, apparel, tech and multimedia.

“The idea for i am OTHER really came from the fans. They often say I inspired them to think outside the box and I wanted to establish a creative collective which represents that same philosophy,” says Williams. “I believe individuality is the new wealth and I am dedicated to creating and supporting projects that encourage originality.” His manifesto about the OTHERS, defined as people who defy expectations and stereotypes, can be found at iamOTHER.com.