SSENSE will be premiering the world’s first fully interactive and shoppable music video this Wednesday. The video is entitled “I Think She Ready” and stars rising rap star Iggy Azalea, FKi and Diplo.
The artists were styled exclusively by SSENSE in items directly shoppable through the video using an interactive hotspot technology. Viewers will have the ability to simply click on anSSENSE hotspot in the video in order to access information and shop the styles shown.
The video showcases items from numerous brands such as Givenchy, 3.1 Phillip Lim, Rick Owens, and Preen. Both mens and womenswear items are featured.
The video was shot in downtown L.A. and follows Azalea as she ‘gets ready’ to meet FKi. Diplo makes ad-hoc cameos in the video.
“I Think She Ready” will premiere on Wednesday, April 4, 2012 at 12:00PM EST on ssense.com.