Here is a great addition to our series on The Creative World of Football which is part of The Chance initiative. Talking to friends and people in our SLAMXHYPE world; editors, stylists, designers, artists and musicians who have a particular affinity with football (or soccer) the latest entry features Luca Benini of SlamJam. Having played a pivotal role in the scene in Italy for more than two decades, Luca is as passionate about football as he is the creative world.


What do you do?

I`m a player

What part does football play in your life? 


How often do you play football?

Every day

What’s you favorite team?

AC Milan

Who is your favorite player?

Mario Balotelli

What position do/would you play?

All positions

What do you think football has taught you?

To have fun

How do you take the lessons you have learnt from football into your daily life?


How does football influence and inspire?

Influenced enough… inspired not at all

What is one thing you would change about football today if you could?

Just to play the game so nothing

What is the best game you have ever played in?

Milan v Barcelona

What is the best game you have ever watched?

Barcelona v Real Madrid (6-1 Champions League)

Finest memory in football?

Gianni Rivera gol italy – germany 4-3 at Mexico `70 world cup