Snowboarding’s biggest brand, Burton, has teamed up with Los Angeles based crowd-sourced design startup Blank You Very Much to have their official assets re-envisioned for fun by the BYVM community which consists of nearly 20,000 graphic designers, artists, and fans. BYVM, an e-commerce and design platform created by streetwear impresario Darren Romanelli has “blanked” a number of iconic sport and lifestyle brands including HUF, Pelé, Coca-Cola, and more.
Designers will have access to official Burton design asset files (i.e. images and logos) that may downloaded and used to create unique designs that will be uploaded to the BYVM gallery. Designs are voted on by BYVM community members followed by a panel of Burton pro riders and influential retail dealers. The winning designs will be featured on two limited edition Burton snowboards and sold globally. Additionally, the winning designers will be awarded handsome cash prizes, and the top 10 finalist designers will all receive customized Burton snowboards featuring their designs. Head over here for more info.