As much as people love constant technological advancements, there’s room for nostalgia, too. Fujifilm is tapping into that sentiment with the release of their instax mini 90 Neo Classic, which will feature 10-second exposures, multiple exposure types and shutter speed of up to 1/400 of a second. They hope to fill a space not satisfied by digital photography. “People crave something real, a physical object that is unique and that you can hold in your hand,” said Masato Yamamoto, general manager of Fujifilm’s photo imaging products division, according to the Wall Street Journal. “Film yields an authenticity that is often missing in a digital world.” The camera is set to retail for just over $200 and will reportedly be releasedh on September 20.