Kanye West’s Seven-Screen “Cruel Summer” Pyramid by OMA


When Kanye West does something he makes sure every aspect has talk ability. His runway shows always have people talking, his songs spark attention and his video’s take things to a new level. When he debuted his first film, Cruel Summer at this year’s Cannes Film Festival, he commissioned OMA  to create a special pyramid-shaped pavilion to house the seven-screen experience. Take a look.