Yesterday, Nike introduced the Nike+ FuelBand SE, the newest version of the iconic Nike+ FuelBand, which seamlessly connects users with a new Nike+ FuelBand App. Building on the original design that launched in early 2012, the FuelBand SE comes in classic black with the addition of color options on key parts of the band. NikeFuel remains at the heart of the experience, and is a single, universal way to measure all kinds of activities — from a morning workout to a big night out. Nike analyzed over a year’s worth of NikeFuel data to fine-tune the NikeFuel algorithm to deliver an even more accurate measurement of wearers’ all-day movements.

Developments to the latest model include Bluetooth 4.0 technology which connects the Nike+ FuelBand SE automatically and seamlessly with the Nike+ FuelBand App. Improved water resistance and a redesigned circuit board provide greater durability and flexibility and an internally-enhanced, simple one-button design drives the super bright LED. A number of built-in features allow users to track specific activities and hit motivational goals, pushing users further every day.  You can pre-order the Nike+ FuelBand SE here.