Here is a fascinating project curated by Sony NEX and Hasselblad, with the two working together on a mirrorless interchangeable lens camera fittingly called “The Hasselblad Lunar.” Featuring core elements from Sony like the 24.3MP CMOS sensor, OLED True Finder EVF, and the TriNavi navigation system along with an extremely Wide ISO range (100-1600). The body is perhaps the most notable facet of the design with a combination of wood, leather and precious metals defining the aesthetically pleasing camera. Dr. Larry Hansen, Hasselblad Chairman and CEO adds, “It has always been my ambition to enable all fans of the iconic Hasselblad brand to have an opportunity to own one of our cameras. The company mission is to develop exceptional products at the very top end of the market segments in which we operate.”
Information from Digital Photography Review.