The Cost of a Logo
Have you ever wondered about the origins of an iconic logo? How about how much it cost to design? HUH have put together a comprehensive list of some of the world’s most recognizable brands and how much they paid for their logos. From the Nike Swoosh ($35) to BP’s sunflower logo redesign ($211,000,000), Coca-Cola ($0) to Pepsi ($1,000,000) there seems to be no set price for the designing of this simple marketing device. Read the whole article here.