A company’s logo is inarguably one of the most important things about the company itself and in this video we get to hear the story behind Ferrari’s logo. Their prancing horse logo is one of the most recognizable in the world and carries with it some strong imagery and color associations, I think red and yellow personally. With most companies lacking the heritage and staying power of Ferrari in present time it is interesting to think what logo’s will still be fresh in our minds in the future.

“The horse was painted on the fuselage of the fighter plane of Francesco Baracca — a heroic airman of the first world war. In ’23, I met count Enrico Baracca, the hero’s father, and then his mother, countess Paulina, who said to me one day, ‘Ferrari, put my son’s prancing horse on your cars. It will bring you good luck’. The horse was, and still is, black, and I added the canary yellow background which is the colour of Modena.”