[youtube width=”250″ height=”200″]http://www.youtube.com/watch?v=2P33SKWhy-E[/youtube]

The philosophy of developing collaborations has become somewhat lost in recent years, with the genuine drive for advancement and improvement lost and instead replaced by the benefit of its hype. Most of you will remember us mentioning Imprint 2008’s panel discussion earlier in the year, heres a look at the discussion ‘The Cult of Collaboration’ featuring wieden+kennedy’s John C. Jay as the moderator with participants including jeffstaple (Staple Design), Hiroshi Fujiwara (fragment design), David Wilson (Kangol) and Michael Kuhle (Lomography).