We’ve seen it time and again. If you’re going to use sexuality to sell your products, whatever those products are, you can’t be a creep in your personal conduct. Terry Richardson is a very visible, current example and this week we’re seeing it again with Dov Charney, the founder of American Apparel, who was ousted this week from his spot as CEO thanks in part to a long string of harassment accusations from his employees/photography subjects.

Then there’s this taken from a June 26th WSJ article (which is just the most recent accusation leveled against the American Apparel leader):

“Mr. Charney had allowed an employee to create a blog that posted naked pictures of former employee Irene Morales, who led an investigation into his conduct. Ms. Morales had sued in 2011, alleging Mr. Charney held her prisoner in his apartment and forced her to perform sex acts on him. A judge didn’t uphold the claims, but the company wound up owing Ms. Morales about $700,000 because of the blog, a person familiar with the matter said.”

It’s impossible to question the fact that Charney and AA have made it their practice of using sex to sell their basic fashion. That’s nothing strange in 2014 fashion advertising — it’s just how overboard they went with it. So, here’s our #ThrowbackThursday, 10 American Apparel ads that helped Dov Charney get fired.

Click through the gallery above to see what we’re talking about.

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