ABSOLUT VODKA presents ABSOLUT UNIQUE – the new limited edition of nearly four million uniquely designed and numbered bottles. The initiative marks the first time an alcohol company has embarked on a special edition project where every product is unique. Mixing 38 different colors and 51 pattern types, applied through splash guns and color-generating machines, the bottles are available now in airports across the world and at local vendors from October 2012. Hear the ABSOLUT UNIQUE team explain how this exceptional initiative came to life, in the video below.