“Build” LEGO x Google Collaboration
LEGO gone digital – collaborating with Google Chrome, LEGO Australia’s new project “Build“ fuses WebGL, the very latest in in-browser graphics, and Google Maps to allow users to build, share and even renovate their very own digital Lego structures on a global platform. Completed structures can then be shown off to friends and family via email or Google+. The online Build experience also encourages the more social aspects of Lego - which any fan will understand is a central aspect to play. Imagine what you could build with infinite blocks… (Source: It’s Nice That)
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