13thCollective and designer Will C. Smith have been working on a great new project inspired by the Jordan Retro Card, and their favourite Jordan sneaker, the Jordan 4 “Fire Man”. Taking inspiration from the fact that the Jordan Brand does not name their Jordan sneaker releases, but rather just ascribes a sequential number to them. Smith wanted to create an illustrated type based off of the number of the sneaker release, combined with the actual sneaker itself. Check out a few of the designs, sketches and conceptualizations above. (via Behance)

Art Direction : 13thCollective

Illustration /. Graphic Design : Will C. Smith