Social Media Shoe from adidas
The London 2012 Olympic Games were undeniably ‘the most social Games’ – there were over 9.66 million tweets for the opening ceremony alone, more than the entire duration of the 2008 Beijing Games. To celebrate this unprecedented social activity, adidas has created the Social Media Shoe. With customiser NASH Money, adidas has teched out a 2012 adidas Barricade tennis sneaker – turning a phone into a shoe. Fans tweeting athletes, athletes tweeting fans, and now an adidas sneaker that let’s fans tweet athletes while they’re on the court. This is a one-off concept sneaker, but poses the intriguing question of what the future might hold for social media and sports. What next for 2016? The shoe integrates arduino unit, LCD display, and LED lighting to produce a shoe even worthy of its own Twitter account – Tweet it here.