Since Fall 2008, Nike Sportswear has fused Nike heritage with innovative design and technology to forever entwine sport and style. Founded on an innate understanding of an athlete’s needs and mastered over nearly four decades of sport history, Nike Sportswear harnesses the revolutionary spirit of Nike’s roots, crafting product that challenges the expected, pushes athletic innovation to its extreme, remixes iconic designs with new technologies, and results in the best product possible for everyday needs.
In 1987, Nike debuted the iconic Air Max creating a sneaker that would forever change footwear. Designed for runners in need of maximum cushioning and stability, the Air Max 1 featured the largest air sole unit to date. For Tinker Hatfield and Nike Design the challenge was not only to build the best Air shoe of its age but also to allow athletes to understand what they were getting when they chose to run on Nike Air.
“The original goal was to put a shoe out there that had more cushioning than anything else previously made. The challenge became: how do we let runners and the general public see the Air Sole at work.” – Tinker Hatfield, VP of Creative Design.
Amongst the Fall 2009 collection, Nike Sportswear will re-introduce the original colorways of the Nike Air Max 1 making for one of the most anticipated releases with the understated sneaker making a genuine statement.
