
Nike’s recent NBA ad campaign featured puppet versions of LeBron James and Kobe Bryant, plus a loveable little character called Lil Dez, who now has his own signature shoe – the Big Nike. Featuring elements of many classic Nike basketball sneakers (AF1, Dunk, Terminator) it has a tonal red upper with a purple lining and the words “Congrats Kobe!” scrawled on the side as well as LIL DEZ on the heels. This quickstrike release is available now at select retailers including Proper.








