This is a monumental moment not just for Sneaker fans, but for Nike as a company. Nike’s World Basketball Festival was the first time we saw Converse, Brand Jordan and Nike come together as one. As part of the Make Something!! Workshops, the teens involved in the design classes had the chance to work with Nike designers to create a memorable moment and product, a hybrid shoe combining elements of all 3 basketball brands into one shoe. A first, and a sign of big things to come.
Not only was this the first time the 3 brands have worked together, but the shoe was designed by a group of teenagers, the outcome is outstanding, and the meaning behind the shoe is valuable on a number of levels.