Stussy have re-launched their website with multiple facet’s which make this an impressive media outlet for the label. From showcasing collections to the editorial features which provide great insight to projects, the features are countless.
“Living Document” the blog section of Stussy.com will feature individual blogs for each chapter store and three-month blog features by artists that the brand has collaborated with for the season. Randomly populating tiles at the bottom of the site will serve as a search function. Type in Haze and the site will aggregate Eric Haze’s blog posts, a video clip of live painting, and Stussy x Haze product in the ecommerce section of the site. Think of it as a radio tuner with keywords taking you to all things that apply. Greater capability for larger multimedia files will allow Stussy to showcase videos, sounds and images that illustrate seasonal direction and brand happenings. An entire section devoted to Stussy Deluxe, the sophisticated older brother line to Stussy’s core collection. The Stussy Deluxe portion of the site will debut a photographic essay by Peter Sutherland, shot for Fall 2010. Direct access to ecommerce from look book photography and other digital collateral. See an item you like? The new Stussy.com will direct you to that item in its seamless Shop section.
It is well worth your time to navigate yourself through the new Stussy website, and enjoy all the features.
