In cahoots with Graffiti Magazine, Uniqlo is taking its customers and potential patrons on a tour of the city. Throughout the journey you are introduced to various natives all over Tokyo as they pass around Uniqlo’s Spring parka. Each person adds their own touch to the jacket and the site even allows you to buy what the individual is wearing. So far the Spring Parka Campaign has shown signs of success and I must say, all 1000 men and women did a pretty superb job of remixing one piece. Check it out for yourself here.
