Here is the full collection from Woolrich John Rich & Bros for their Spring/Summer 2010 range. With some great basic colors and styles the collection is transformable and wearable. I am not 100% sure on the shorts on offer this season but I do like the jackets and basic chinos. While I would describe this season as quite a preppy look, steming from a rather surf/marine background, they have described their look as ‘Glamping’…. Here is their explanation: Glamping is “a new word that comes from the combination of ‘glamorous’ and ‘camping’ and the new outdoor trend in which the traditional American camping style is reinterpreted in a fashionable way. As a result, the clothes combine sophisticated luxury with the practical functions that you expect from Woolrich.” See for yourself the full collection here.
Images from Selectism




























