Concept store Hunting and Collecting have worked together with upcoming Belgian fashion photographer Hicham Riad to produce its Spring/Summer 2011 lookbook. As usual the lookbook reflects a more personal and global vision of the current season, and blends in the store’s decoration, brands, visual identity and layout from that season. The South American desert has been the theme for Spring Summer 2011 at Hunting and Collecting,  and more precisely it’s colors and textures, light, fabrics, minerals, and vegetation.

“We wanted to create a feeling of emptyness and blazing sun, invisible heat and silent lonelyness. The kind of atmosphere you have in places where the sun is ruling over every aspect of life. We have had the honor and luck to work with Hannelore Knuts, one of Belgium’s most succesfull models and Bent Van Looy, the leadsinger of the famous Belgian popband Das Pop. Hannelore has invited her good friend  Rudi Cremers, one of Belgium’s most talented make-up artists to join the project.” Aude and Niels

Get a closer look at labels like Assembly NY, bStore, Bleu De Paname, Christian Wijnants,  Common Projects, Complexgeometries, Dana Lee, FOB by Felipe Oliveira Baptista, Soulland amongst others with this well compiled piece from a store making big moves.