lelaboSparking a perfume revolution, the founders of Le Labo, Edouard Roschi and Fabrice Penot, have pushed the luxury market into the next realm with their made-to-order, one-of-a-kind scents. With a passion for creating perfumes that are formulated only by hand and on demand, they do it all from their New York perfumery. Le Labo is doing everything that their current market peers are not, and their traditional yet modern aesthetic and clinical packaging makes Le Labo a stand out in a market where consumers are nothing if not spoilt for choice. And as for the lustrous scents available – Patchouli, Iris, Labdanum, Fleur D’Oranger and Ambrette are guaranteed to tempt your olfactory system. Le Labo open their lab up to the public for our own noses to come inside and witness the magic that goes into every individual bottle. Welcome to the world of Le Labo – a luxury daily ritual turned into a lifetime commitment.

Le Labo has an almost custom made feel about it; to me it comes across as a fragrance or brand made especially for each buyer. What’s the philosophy of Le Labo?

To engage the client in a unique experience, where they can have all questions answered, and leave with the impression of having learned something about the art of perfume development. We believe that the more you know, the less you need, and the more you know about perfumery the less exterior infl uence you will need to make a scent choice.