Diesel has always aligned itself with the most progressive and rising musical talents and with the introduction of the Diesel:U:Music project in 2001 they have developed a social community of visual artist as well as musical talent which gives many on the rise a immediate outlet for their craft. The project holds a yearly competition for these artist in which artist can gain global exposure via an international summer tour as well as immediate attention from the millions of daily visitors to the D:U:M website were visitors can listen to all of the participating members through a live streaming radio station. Some of the past winners include Diplo, The Cool Kids, and Mark Ronson each of whom have gone on to having standout and wide reaching careers. The competitions deadline is June 5th for entries but the incentives and potential exposure for any artist are to great to pass up.