There were reportedly over 2,000 bands that made their way down to SXSW for concerts, showcases and parties. A handul of them you’ve heard of, but the vast majority are relatively unknown. And although this group represents an absurdly diverse set of sounds, there is one characteristic that unifies them: they all have absurd names.
From Black Milk and Booty Fade to Desert Noises and Perfect Pussy, indie acts have apparently given up trying to actually choose names that sound like a band and just mush nouns and adjectives together into “provocative” combinations.
If you don’t get it — or don’t understand the gravity of the situation — click through the three info graphics in the gallery above. They’re all real, expect 2, can you find the fake ones? Comment or tweet which 2 you think are fake. We’ll let you know when you get it.