Reebok have just announced the news that musician and AMBUSH co-founder VERBAL will become the new creative director at Reebok. The extravagant individual initially made his name with teriyaki Boys before branding himself in music and fashion circles solitarily. VERBAL was recently on hand to help celebrate the new Reebok Reethym of Lite campaign in New York City, which appeared to coincide with the news.

Source: Tokyo Dandy for the info.