The International Herald Tribune has compiled an interesting read about how sportswear is making a large impact on the seasonal collections of fashion houses. "High fashion, young consumers and innovative sport brands have another point of view. Sports has been a playground for designers frustrated by the status quo of the formal suit and tie side of a man’s wardrobe. Looking good does not always mean dressing up, and new sports brands are merging technical expertise with luxury and style to put casual gear on a par with high fashion." Continue reading this interesting story here.
Thanks to Selectism for spotting the article.
