Adidas is scheduled to open their biggest worldwide store in Beijing at midnight this Friday. The new store will be the largest Adidas store in the world (I think i already said that.) “Measuring about 34,100 square feet, the shop is about 1½ times the size of Adidas’s previous largest outlet, on Paris’s swanky Champs-Elysées”- Wall Street Journal
Ironically this new store is just down the road from a popular market that sells $20 knockoffs bearing Adidas stripes and trefoil. Either way this is a clear indication of Adidas’ strong presence in China.
Read more about Adidas’ new store here.
