Silly Thing and Chapel of Dawn have received a lot of high profile attention over the years especially as Silly Thing have acclaimed some of the most established labels when it comes to collaboration. Most recently though both brands have been in hibernation, working on setting out and portraying a more mature and subtle profile and after months of preperation and consideration Silly Thing and Chapel of Dawn are looking towards a new direction. Tuan Tuan in Taiwan will see Chapel of Dawn’s first launch in the country and is a sign of things to come for the two Hong Kong based brands. Silly Thing is set to launch in the same store next season, stocked alongside the likes of Comme Des Garcons, Number Nine, Hysteric Glamour, Martin Margiala and many more labels of the like.
