Evil Monito x Kangol Project
"My Father was a Proud Man.
He arrived in the United States in the late 1970s with the dream to live a better life. His childhood was marred by the Korean War which left him with a fierce desire to not only survive, but succeed.
I was born in East Los Angeles in 1980. Father was a hard working immigrant, doing everything he could to put “rice” on the table. He never talked about the war. Occasionally I would catch glimpses of his unresolved angst, lapses of a cold and expressionless demeanor.
As a child, I grew to fear him. As an adolescent, I grew to despise him. As an adult, I no longer knew who he was. Yet it’s funny how time enables you, and sometimes forces you to think. Your conscience reminds you to rid yourself of regret and seek amendment to move on.
This particular project with Kangol allowed me a platform where I could be both creative and honest with my emotions. The various symbols: Nessie, Heritage, Evil Monito, and Mr. Kim Says; portray the various stages of my creative journey. The photo montage fabric lining within the hat are taken from archival images from my family album. The woven crest is my last name “Kim” written in Korean calligraphy.
I’m not too sure if my father will understand the overall significance of this project, nor the hidden messages I’ve injected throughout the fine details. Overall, I think just seeing him wear the hat will cause enough closure for me."
1) A Classic Cabby model which we revisited utilizing British Millerain Wax Cotton, the classic royal hunting fabric that has been used over ages in Great Britain. This fabric was chosen as an homage to Kangol’s traditional British roots.
2) A Felt Fedora model which did not exist in the Kangol hat range. For this hat, we created this from the ground up assigning a classic hat manufacturer in Pennsylvania. This silhouette is classic in every shape and form. The hat is made of water resistant felt and is crushable (meaning you may touch the hat in different shapes and it will still retain its form).
Details: Each hat is lined with satin lining that was custom created from a graphic layout of photo montages of Evil Monito founder – Rickey Kim’s family images. The images were sublimated onto the satin fabric. In the center of the hat is a classic crest that Mr. Kim designed along with his last name "Kim" written in Korean calligraphy. This is the first time in Kangol’s 70 year history, that it has embraced such a personal story of the Korean American journey. This particular project with Mr. Kim/Evil Monito follows an already impressive lineup of such collaborative work that Kangol has conducted this year thus far: Junya Watanabe/Comme Des Garcons, WESC We Are The Superlative Conspiracy and Hiroshi Fujiwara/Fragment Design.
Rickey Kim is a native of Los Angeles and the first from his Korean family to be born in America. As a student at UCSD, Rickey founded Evil Monito [EM] – www.evilmonito.com – an online magazine rooted in the goal of "Deconstructing Pop Culture" through theoretical means. Evil Monito, in its six year existence, has become recognized as a worldwide phenomenon, with readership numbering in the millions. In 2004, Rickey became the Brand Manager of Hudson Jeans and helped found The Social Trust – a photography/film studio headquartered in Downtown LA. Currently he handles multiple hustles and is the Creative Director of Riottt. Most recently Rickey has established the Evil Monito Studio, a creative consulting agency.
*** THERE WILL BE A NEW YORK RELEASE PARTY FOR THE EVIL MONITO X KANGOL HAT ***
When: September 27th, 2007
Where: Canal Chapter -343 Canal Street, New York, NY
Further Details of the Event: TBA
*** THERE WILL BE A LOS ANGELES PARTY FOR THE EVIL MONITO X KANGOL HAT AS WELL AS THE GRAND OPENING OF THE EVIL MONITO STUDIO***
When: October 12th, 2007
Where: Evil Monito, 1830 Echo Park Ave, Los Angeles, CA
Further Details of the Event: TBA