With the progression of the unlimited internet resources available in today’s hyper quick branding process, FUCT’s Erik Brunetti is taking full advantage of these platforms to present the image of FUCT. Brunetti is Filming short videos, which actually present themselves as online commercials for the products themselves. The first one we see here is a clever way to depict just how durable and water resistant the up coming FUCT messenger bag actually is, by filming a girl swimming under water with the bag strapped to her back, giving the bag and video a an almost scuba-diving feel. The bag is set for release with the FUCT 08 Fall / Winter collection this year.
