We have already talked about this project featuring Helmut Lang’s first project totally away from the fashion world with this exhibition at Kestnergesellschaft, Hannover it will also be showcased to the virtual world as part of their ongoing Visionaries program "In An Absolut World".
On September 30th, Absolut, will launch the online virtual experience of Helmut Lang’s "Alles Gleich Schwer" allowing the artist’s vision to be accessible to all through Absolut.com/helmutllang.
"Alles Gleich Schwer" is curated by Frank-Thorsten Moll and Neville Wakefield and marks Helmut Lang’s move away from the physical body’s articulation through clothes. Throughout the institution, new works that explore and develop the social and physical membranes between interior and exterior identities and spaces will be exhibited as well as "Scéance de Travail 1993-1999", a retrospective installation originally conceived for "Louise Bourgeois. Jenny Holzer. Helmut Lang" (Kunsthalle Wien,1998).
Drawing on references as diverse as the folkloric rites of maypole ceremonies and the exploration of surrogate skin, Lang has created a series of installations, objects and possibilities that integrate an intimate knowledge of the human form with the personal mythologies and abstract arrangements of the world at large. To present "Alles Gleich Schwer" in a digital environment, ABSOLUT and Helmut Lang will work as a creative partnership to develop a truly innovative interactive platform, in which the art can live beyond physical space and outside geographic restraints.
The exhibition is realized in collaboration with ABSOLUT VODKA. For "IN AN ABSOLUT WORLD, ALLES GLEICH SCHWER," ABSOLUT and Helmut Lang will create further platforms in addition to a virtual one to showcase the work of art. Helmut Lang has previously worked with ABSOLUT on ABSOLUT LANG (1995) photographed by Helmut Newton.
"Alles Gleich Schwer" will be on view at the Kestnergesellschaft August 31st – November 2nd while you can view the exhibit on Absolut.com until December 31st.
