Back in the 1960’s, a small firm in Hong Kong – the Great Wall Plastics Factory – created a dirt-cheap 120 camera called the “Diana.” Crafted entirely of plastic, each camera cost about a dollar. As a mainstream product, the Diana was pretty much a failure – and was discontinued in the 1970’s. But like any superstar cut down in their prime, the Diana’s posthumous appeal skyrocketed. As a cult artistic tool of avant-garde and lo-fi photographers, it was a rousing success! They loved its soft & dreamy images, super-saturated colors, unpredictable blurring, and random contrast. Diana shots are raw & gritty, with a character all their own. They simply cannot be duplicated by any other camera on Earth! In short order, the Diana rose to prominence as one of the most treasured and sought-after cult analog cameras from the late 70’s onward. The Diana is now available again at Lomo Stockists around the world. More info here.
