Louis Vuitton have decided to venture their brand into a more mainstream audience, with hints of a possible widening luxury market or a decision to change direction of the brand within, the ad too is some what of a new theme for LV offering a more emotionally referenced campaign, in this their first TV commercial. The campaign was developed by one of the world’s biggest ad agencies, Ogilvy, at their Paris offices, paying hommage to where LV started as bag and luggage makers all those years ago, and the travelling theme that luggage brings. Thanks to HB for the heads up.
