Nike Sportswear has created a special Innovation to Innovation pack to coincide with the festival of music hitting Liverpool in November. The Innovation to Innovation pack features Nike Sportswear’s feted Icon, the Cortez. The pack comprises of the one vintage and one Flywire Cortez both inspired by Liverpool’s rich history of musical heritage.
The Vintage Cortez shoe’s inspiration is taken from the infamous live music venue on Mathew Street which became famous back in the 1960s when four young local lads embarked on a journey that would see them become the most famous and loved band in history. The Matthew Street detailing on the tongue and the number 274, signifying the amount of times four lads from Liverpool who shook the world played on venue, sit atop one of Nike’s great icons. Nike Sportswear designers took inspiration from the understated colour and detailing of one of Liverpool’s most celebrated and loved musical stories.
Like Sport, the Music industry is at its best when it innovates. Although Matthew Street still pulls in a plethora of music fans, in recent times clubs on Seel Street have become spiritual homes for the Liverpool music scene. This area is what inspired the Nike design team to create the Flywire Cortez for the Innovation to Innovation pack. Taking the Flywire technology that Nike developed for its athletes in Beijing, Nike has taken the iconic Cortez shoe and remastered the classic to reflect the moving field of sports technology, inspired by Liverpool’s current thriving music scene.
The Innovation to Innovation pack will be available in Liverpool only with a run of 72 pairs on sale from Saturday November 6th.
