Creative Review have put together a great article about the "over-ambitious expansion and over-reliance on one product nearly ruined Uniqlo." As Michael Fitzpatrick dives into interesting facts like the 2.6 million fleeces sold a year which led to the rise and demise of the Japanese label, both in their homeland and in the UK and now the movement which is down to the employment an array of creative talent. This great read provides a interesting look into Uniqlo, a brand that is without a doubt the most impressive and well put together no branding concept in the world today. Check it out here.
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