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Nike BMX 'Lightning Bolts' Beijing 2008

More from Beijing, this time a look at the event hosted by Nike showcasing their involvement with BMX and the sports debut at the Olympic Games this summer. The event included artist designed number plates, the original Bob haro plate has re-emerged as a canvas for contemporay artists, such as Michael Lau, Dave Ortiz, Michael Leon, Andy Jenkins, Ronnie Bonner amongst numerous others. The Haro plate was the first iconic piece of graphic design in the sport, and as it moves into a new era, Nike have redeveloped this concept further. The event was amazing, in an amazing space, which also played host to the launch of Nike’s new BMX blazer designed by Michael Lau and a demo by some of the Nike 6.0 BMX team, Nigel Sylvester, Mike Spinner and Maxime Charveron.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Nike "If You Have A Body You're An Athlete" Feature

A number of high profile people from in and around the scene have put together their picks from the upcoming Nike Sportswear collection making for some compelling looks. Some of the items on offer are very impressive as Nike continue to set a high standard of innovation and incorperating a look far beyond the relms of sportswear. Take a look at both what Nike Sportswear is on offer and the Nike footwear to boast in this very awe-inspiring editorial.

Va$htie Kola

An Athlete Is… Anyone who doesn’t take “impossible” as a possibility, in sports or in life.

In Line Medal StandWindrunner

LA Force Crew4-Eva Sweatshirt

Air Rejuven8

Isreal De Mateo

An Athlete is… Someone who doesn’t believe in getting lucky because he or she has the will to succeed. Athletes don’t know how to quit.

NSW Laser Runner

NSW AW 77 LOoopwheeler Half Zip Hoody

Dunk Hi

 

Teresa Shmitt

An Athlete Is… Someone striving to be the best.

LA Force Denim Windrunner

LA Force Crew

Dunk Hi

Clark Hassler

Kevin Lyons Oh8! Colaboration Windrunner

NSW Tee

Nike SB Team Edition

 

Stella Greenspan

An Athlete Is… The strongest symbol of determination.

In Line Medal Stand Windrunner

NSW AW77 Loopwheeler Full Zip Hoody

Air Max 90

Heron Preston

An Athlete Is… Down for a challenge.

NSW E-76 Half Zip Jacket

Rins Tee

Dunk Hi

 

Renelou Padora

An Athlete Is… A born champion.

NSW E-76 Half ZipJacket

Kevin Lyons Oh8! Collaboration Windrunner

NSW Standard Tee

Dunk Supreme

Bradley Carbone

An Athlete Is… Anyone. I guess. Anyone who does something they love as hard as they possibly can.

NSW Boston Hoody

NSW Standard Tee

Air Max 90 Current

 

Jessica "Yoshi" Gueco

An Athlete is… Someone who doesn’t lose their breath after going up to 10 steps of stairs! (I guess that means i’ve got some work to do!)

NSW M-65

Sunburst Olympic Tee

Air Max 90

Erica Yarbrough

An Athlete Is… Always getting the job done.

USA and Ethiopia Split Windrunners

NSW Tee

Air Max 90

 

Geoffrey Martin

An Athlete Is… I immediately think sports when I hear the word athlete.

NSW Standard Tee

NSW Laser Runner

Dunk Hi

Mariana Saori Renteria

An Athlete Is… A rare species of human being with an insane amount of mental power.

NSW Boston Hoody

Hit Yokoyama Oh8! Collaboration Tee

Dunk Low

 

Rickey "The Twin"

An athlete is… A god of sports or an individual.

Australia Split Windrunner

Kevin Lyons Oh8! Collaboration Tee

Terminator Hi

Adriano Delimo

An Athlete Is… The top display of human movement.

AD Full Zip Top

NSW Standard Tee

Air Max 90

 

Renato Lopez

An Athlete Is… Someone who is in shape. A hero of physics, dedication, discipline, a human machine.

NSW M-65

Sunburst Olympic Tee

Air Max 90

NSW Laser Runner

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