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Introducing Paper Magazine's '24-Hour Department Store'

Last weekend, I had a chance to check out Paper Magazine’s 24-hour Department Store in Los Angeles, CA. It was my first time checking out this event, but it is the 4th time that the fashion/lifestyle periodical has put it on. The event operates on a “pop-up” shop philosophy, but in this case, the shelf life is a straight up 24-hour existence. So, if you were out-and-about lurking the streets of Sunset Boulevard at say, 4AM, you could swing by and pick up some new duds at any of the participating fashion labels or shops.

I ended up going in the afternoon on Saturday to see some friends that were in town from Converse, and unfortunately by that time, some of the participants I was hoping to see had tapped out and called it a night, er, day. Understandable, as doing the 24-hour thing is something difficult to accomplish. There was still a whole lot to see and enjoy as Converse was giving out complimentary screen-printed tees, Levi’s was offering some custom denim services, and Mr. Cartoon had some of his choice automobiles on display. In addition to the stuff I just mentioned, RVCA, Supreme, Undefeated, Welcome Hunters, Jeremy Scott and many more were still in the house holding it down for the folks roaming around in search of some new gear.

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Paper Magazine’s 24-Hour Department Store

Paper Mag will take over LA this Friday with a 24 hour Pop Up shop, offering all the magazines favourite designers as well as non …

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Paper Magazine's 24-Hour Department Store

Paper Mag will take over LA this Friday with a 24 hour Pop Up shop, offering all the magazines favourite designers as well as non …

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Geoff McFetridge at The Montalban

Geoff McFetrdridge’s Undefeated Billboard isn’t his only public display in LA this month. The LA based artist has also decorated the external walls of The …

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Arkitip Chronicles Featuring UNDFTD's James Bond

Undefeated, in my opinion is one of the most interesting and successful new brands around, not just in streetwear, but overall, its name and logo …

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UNDFTD Fall/Winter 2008 Collection

Undefeated has long been at the centre of street culture and more so the sneaker culture. Well aware that this collection released some days ago …

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Adidas AZX Collection Q – W

adidas have really put together a formidable collection of sneakers based around the AZX line. Attracting some of the best names in streetwear, the letter’s …

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