NIKE created its Tech Pack collection in order to take something familiar and reinterpret it through our signature innovation process. It’ an evolution: taking iconic pieces from NIKE’s DNA and fusing them with innovative fabrics and design embellishments. Together, Michael Leon and Jarrett Reynolds, the designers behind Tech pack, created the Summer 08 collection by combining cutting edge performance materials and diverse fabrications with sophisticated design techniques and original graphics, and then adapted each garment for everyday use and the culture surrounding sport.
The same philosophy that saw the evolution of the NIKE Windrunner jacket, and includes subtle references to NIKE ACG (All Conditions Gear), was used in the modernization of the humble polo and NIKE tee, allowing for the inclusion of other iconic elements in the Tech Pack collection. For Summer 08, designers Jarrett and Michael are adding cycling-inspired elements to the Tech pack theme. Throughout each piece in the Summer 08 collection, subtle attributes such as 360-degree reflectivity, accessible pockets for quick storage, and packable qualities , easily translate each product from morning to evening.
Graphically, Michael stayed true to the “Day and Night” theme, which is echoed in subtle design allusions to dark city landscapes and the ultimate nighttime creatures – howling coyotes. Materials selected for this collection are at times so minimal that they are transparent (as seen on the Windrunner), yet retain performance properties such as being water repellant and breathable. The silhouettes designed by Jarrett easily move with the wearer throughout the day, such as the packable jacket that folds up and can be hung from a belt loop when the damp morning clears up in the afternoon.
Firefly Packable Jacket
The Firefly Packable Jacket is completely new to the Tech Pack collection for Summer 08. In nature, living things characteristically shed layers as the warmer seasons approach. In a natural day, the mornings begin damp and chilly, and warm up in the afternoons – the need to shed an extra layer is inevitable. The entire Firefly Packable Jacket folds up into it’s own chest pocket – allowing you to shed that extra layer and save it for later. With the fabric weighing in at a mere 38 grams, the result is a signature Tech Pack piece that is diverse, breathable and water repellant.
Firefly Lightweight Bonded Windrunner
“The Windrunner is the most famous icon in NIKE’s sportswear history,” says Jarrett. The Firefly Lightweight Bonded Windrunner takes the same design, however uses a 2.5 layer 93 gram nylon material in the Tech Pack construction and incorporates No Sew zippers strategically bonded onto the garment. True to form, this Windrunner features the classic ribbing at the cuff and waistband with the addition of subtle changes to integrate the ethos of Tech Pack, such as a bike messenger-style pocket on the inside back flap, water resistant zippers and seam sealed black taping rather than stitching for construction.
Coyote Moon Tee and Firefly Tee Taking the classic cut and sew tee-shirt construction, the NIKE cotton/polyester tee is amped up for Tech Pack by incorporating NIKE Dri-Fit technology into the shirt. The Dri-Fit fabric helps maintain a cool and dry environment during any activity. Taking the silhouette, Michael then created the graphics, adorning the Coyote Moon Tee with a silkscreen image of three photos blended together to create a nighttime cityscape and a coyote howling at the moon. The Firefly Tee features an elongated drop hem favored by cyclists and runners, and 360-degree reflectivity.
Coyote Moon Polo Also a new addition to the collection this summer, NIKE again takes the normal polo silhouette and adds a Tech Pack twist. Taking the single knit pique fabric and incorporating the Dri-Fit combination of 55% cotton/ 45% polyester fabric, the Coyote Moon Polo helps maintain a cool and dry environment. Graphically, the piece is emblazoned with a single coyote paw print and subtle embroidery depicting the various phases of the moon.
NIKE’s history of creative collaborations with artists such as Junya Watanabe, Futura and Mr. Cartoon has resulted in building some of the brand’s most innovative shoes that have transcended sport and style, pushing the brand even further forward. For Summer 2008, NIKE will have a new creative partner for the Air Force 1: NIKE itself.
This collection is not just a collaboration of NIKE on NIKE, but also of sneaker style on sneaker style. NIKE will be looking ahead by looking inward, referencing its own signature shoes from its family tree. NIKE Design Director Jess Leyva, along with his team, asked, “Which styles have resonated most in the company’s history? They kept coming back to designers, categories, and innovations. The collection is a celebration of not only what has made NIKE so unique, but also a look forward into the future of the company’s innovations.
Vice President of Innovation, Tinker Hatfield lent a hand creating his first Air Force 1 line as part of the Summer 08 collection referencing materials he had previously pioneered using, including safari (Safari), metal mesh (Spiridon), and tennis ball inspired fabric (Talaria), that had never been used before on the AF1.
For the Mowabb and Wildwood styles, the functionality of the ACG (All Conditions Gear) line of outdoor athletic wear was combined with the classic design of the AF1. NIKE’s designers looked at protective materials for performance benefits—such as industrial leathers—that were being applied to the AF1 for the first time, driving NIKE innovation forward.
In the third sneaker on sneaker collab, rounding out the Summer 08 collection, the designers referenced innovations, specifically the lightweight materials, reflectivity, and bold color of the Air Max series: the infra red color of the Air Max 90, the gradation of color in the Air Max 95, and the silver bullet reflectivity of the Air Max 97.
About the NIKE Air Force 1 Created in 1982 as the first ever basketball shoe to feature air technology in its inner sole, marrying function with fashion. Air Force 1 has gone on to become one of NIKE’s most legendary shoes, celebrated by hip-hop artists in over 25 songs devoted to the shoe and shoe collectors alike, who have pined for the thousands of different customizations of the AF1. It has been called the sneaker head’s sneaker; the first and last word in basketball shoes.
The Air Force 1 has crafted an incomparable history than transcends cultures, moving from the hardwood courts to asphalt playgrounds around the world. Its journey has embraced many individuals and its winning formula went on to revolutionize the game and change the world of sports footwear.
Take a look through the following pages at the inspiration and new product as part of the Summer 08 ‘Performance times Perfection’ range.
Nike AF1 ‘Wildwood’
Nike AF1 ‘Infared AM90′
Nike AF1 ‘AM95′
Nike AF1 ‘Mowabb’
Nike AF1 ‘ AM97′
Nike AF1 ‘Safari’
Nike AF1 ‘Spiridon’
Nike AF1 ‘Talaria’
Corey Helford Gallery will play hosts to a special two-day exhibition of new works by Los Angeles photographers Tatiana Wills and Roman Cho entitled "Heroes …
"I will definitely give up in two years’ time. I want to do something else, but I don’t know what yet. I want to find …