adidas have unveiled an all new technology by creating the latest running innovation – Energy Boost. Part of a new adidas segment called Energy Running, the shoe features BOOST™, a revolutionary cushioning technology which provides the highest energy return in the running industry. “adidas helps make athletes better. With our new Boost foam, we are addressing a fundamental insight:…

Vice Magazine revisits rapper Snoop Dogg’s looks from years past featuring real pieces from his wardrobe archive. Their new American-themed Fashion Issue speaks with, now, Snoop Lion about his chosen looks from the early 90′s, 2000s and today. The images were shot by Terry Richardson and you can read the exclusive interview over at Vice Magazine here.

GANT Rugger spring/summer 2013 lands in Florence, Italy in June when the menswear cognoscenti are summoned to Pitti Uomo. Just don’t call it a trade show. Ostensibly a marketplace, Pitti is just as much a global congress of style attended by effortlessly debonair Italian guys, their imitators, earnest brand men, clothes geeks, street-style lensmen, revered…