Erik Brunetti founded Fuct in 1990 and saw the label develop into one of most important and well recognised brands in the world.
Founded: 1990
Founder: Erik Brunetti
Location: New York
Website: www.fuct.com
- Fuct Profile contents
- About Fuct
Erik Brunetti first made his name as Graffiti Writer ‘DEN ONE’, before the Artist/Graffiti icon founded Subversive Streetwear label Fuct in 1990. The brands use of iconic Pop Culture imagery and themes, with a specific penchant for Planet of the Apes, WWII and the Vietnam War .
Fuct and Erik Brunetti are widely regarded as an intergral part of a streetwear movement which went on, over the past 20 years to change the way fashion is seen and developed. With its roots in Punk Music, Skateboarding and Graffiti, Fuct was a part of a creating a new anarchist way of designing clothing for the street.
Fuct’s influence was seen all around the world, even seeing the opening of the infamous X-Fuct store in Harajuku, Tokyo. Fuct’s imagery is world renown and a constant source of reference in street culture today, as is the brands philisophy.
In 2009, Brunetti launched Fuct’s Japanese manufactured and marketed SSDD, Same Shit Different Day, label. A brand focussed on creating high quality street fashion from the best materials and references.
Fuct Video
FUCT "The Doctrine" Pt. 1 from FUCT on Vimeo.
Recent Articles
FUCT SSDD Denim
Here is an insightful look at the FUCT SSDD Denim that will be part of the labels Spring/... more
FUCT 20th Anniversary Coach Jacket
FUCT have played a strong role in pioneering street culture over the years and the milest... more
FUCT SSDD Spring/Summer 2012 Collection
Following great success since the inception of the SSDD line from Erik Brunetti, here is ... more
FUCT X UNION 20th Anniversary Tee
Made and released to coincide with the incredible exhibition of 20 years of Fuct at Los A... more
FUCT SSDD Transport Bag
This FUCT SSDD Transport Bag makes for another great addition to the line in which Erik B... more
FUCT 20th Anniversary Exhibition at Union LA
Erik Brunetti’s FUCT celebrates its 20th Anniversary this year, to commemorate the ... more
FUCT 20 Year Visual Exhibition
Union Los Angeles is proud to present the FUCT 20 Year Visual Exhibition on Thursday Octo... more
FUCT Fall/Winter 2011 Collection
Here is a look at some tees from the FUCT fall/winter 2011 collection, with art work that... more
FUCT SSDD Waist Bag
Erik Brunetti’s Fuct and SSDD brands release their latest offering, these 2 waist b... more
FUCT Basics Fall/Winter 2012 Collection
FUCT present their Basics range which is part of their wider Fall/Winter 2012 Collection.... more
