Founded: New York City, USA in 1994
Founder: James Jebbia
Location: New York City, USA
Website: http://www.supremenewyork.com
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- About Supreme
Supreme was founded in New York City in 1994 based on the skateboard culture, downtown culture, and regeneration of young counter culture in general, yet beyond the classification of solely street fashion label and skater identity and developing a renowned and integrated leader in the razor’s edge of fashion, art, and sports. James Jebbia, the founder of the brand, opened the door of Supreme at Lafayette Street in downtown New York after Sean Stussy left the business of partnership with Mr. Jebbia. Even though the store was begun the business during the economic downturn, James discovered a tremendous demand for quality, style, and authentic apparel and accessories among New York skaters specifically who were typically 18-24 year-old, which inspired James to start a unique business that had never been touched on before at that time. Supreme is always sticking to a sense of the early ’90s where the brand was established and influenced by that special era. However, Supreme is able to keep the phase of what is going on in fashion that it collaborated with artists like Larry Clark, Jeff Koons, Richard Prince, Christopher Wool, Nate Lowman, and most recently, Damien Hirst. Brand crossovers are sought-after including projects with Nike, w)taps, Neighborhood, Original Fake, North Face, and many more while maintaining quantities limited. Currently, Supreme has two stores in the US located in New York City and Los Angeles, and 5 stores across the Japanese market.
Recent Articles
Vans x Supreme Half Cab 20th Anniversary Edition Video
2012 marks the 20th anniversary of the Vans Half Cab. In celebration of this occasion, V... more
Inside Supreme: Anatomy of a Global Streetwear Cult — Part 2
Part 2 of the 032c Article published by the Business of Fashion yesterday (Part 1)is now ... more
Inside Supreme: Anatomy of a Global Streetwear Cult — Part I
If you’ve got the latest copy of 032c then you would have read this article about S... more
Supreme Fall/Winter 2011 Collection ft. Aaron Bondaroff
After all this time Aaron Bondaroff is still the face of Supreme. This editorial piece fo... more
Liberty x Supreme Print Shirt
Highly coveted skate label Supreme have teamed up with Liberty for the second season runn... more
Timberland x Supreme Euro Hiker
Back in 2009, we saw the release of the first Timberland x Supreme collaboration featurin... more
Supreme Fall/Winter 2011 Collection Featuring Yosuke Kubozuka
COOL TRANS magazine have compiled another great editorial, this time highlighting the Sup... more
THE NORTH FACE for Supreme
This Winter, Supreme has joined with The North Face to introduce the Nuptse Down Jacket a... more
Gallery 1950 x Supreme Fuck Rug
Gallery 1950 and Supreme have teamed to great effect by creating a rug by using the recog... more
Supreme Fall/Winter 2011 Collection
WARP magazine have compiled an impressive editorial that not only highlights the Supreme ... more
