While I am sure many eyebrows were raised when this collaboration between designer Phillip Lim and Target, although I am sure many may rest a fair bit easier now that we get the first look at the collection. Having tried to pursue the designer to work on the collection for sometime, here is what Trish Adams, Senior Vice President of Merchandising, Target had to say; “Phillip is a designer we’ve had our eye on for years. His aesthetic is modern and sophisticated, and he shares Target’s vision of democratizing design.” The collection will be unveiled in full on September 15, and consists of 100 pieces ranging in price from $20 to $300, including runway-ready sneakers, bags, and intimates.